Whether in our personal or professional lives, we live in a globalized world. Here in Germany, we watch American TV shows, eat at Italian restaurants, wear French clothing, buy Greek olive oil, and spend summer vacations in Spain—the list goes on. We benefit from diversity in grocery stores, streaming platforms, and low-cost airlines without even questioning it. The same applies to the job market. EU laws on free movement make it easy for European citizens to move across borders and enter job markets within the EU with almost no bureaucracy. So, how can German companies benefit from European diversity and freedom of movement?
The most practical reason to hire European workers is to address the labor shortage that Germany is currently facing. By attracting specialists from across Europe, companies can fill vacant positions and ensure sustainable economic growth. That is exactly where the strength of Jobsmart lies – we offer German companies access to the European workforce market with a pool of 13 million European workers.
Just as a drizzle of Italian olive oil enhances the flavor of your Kartoffelsalat, a specialist from Italy can bring their expertise to improve your work practices and offer a fresh perspective on routines that have become too familiar in Germany.
All jokes aside – a study by McKinsey (2019) shows that companies that recruit internationally have a 20% higher innovation rate.
Another study at Harvard Business review highlights that groups inclusive of individuals from diverse backgrounds tend to make more accurate decisions. This conclusion builds on earlier research, which found that diverse teams pay closer attention to facts and are less prone to errors when discussing them. Additionally, diverse groups stand out because they are more likely to remain objective and challenge each other’s problem-solving approaches. These advantages of diversity result in better decision-making, as diverse teams are more thorough in processing information and reach more effective conclusions than their homogenous counterparts.
Building a multicultural team offers significant market opportunities that may not have been apparent before. By hiring European workers, your company can tap into intra-European collaborations that expand your reach and capabilities.
Their background and proficiency in Romanian enable them to connect with Romania-based graphic design or printing agencies, allowing you to outsource tasks more cost-effectively. The digital service industry in Romania is highly developed, with prices lower than in Germany. However, many quality agencies and are accessible only in the local market, as they promote their products and services exclusively in Romanian. Your native-speaking content manager can access these service providers, negotiate directly, and secure competitive local market prices, ultimately helping your company reduce costs.
Hiring foreign workers can significantly enhance your company’s international presence and capabilities. By bringing in talent from diverse backgrounds, you not only gain valuable insights into new markets but also establish a bridge to global networks. This strategic move allows your company to engage in cross-border collaborations, access local expertise, and better understand regional nuances.
While it’s true that Europe is a mosaic of distinct cultures and traditions, the reality is that these differences often blur into a shared European identity, characterized by a common commitment to values such as democracy, human rights, and market economy.
European countries, despite their unique histories and languages, are interconnected through a rich tapestry of shared cultural and economic practices. For instance, the diversity within the EU fosters a collaborative spirit that transcends national borders, driven by common goals in areas like trade, technology, and environmental sustainability. This interconnectedness means that while each culture may have its nuances, there is a substantial overlap in business practices, social norms, and regulatory standards across the continent.
Find European talent with JOBSMART and boost your business’ diversity. Register now to connect with applicants from Italy, Spain, Romania, and Bulgaria!
